"Rock" on

NBC announced today that it's renewing 30 Rock for next season.

"From the beginning, 30 Rock has proven to be the kind of quality comedy that doesn't come around very often, and we are very pleased to have this show back for a second season," Kevin Reilly, NBC Entertainment president, said in a release Wednesday.

According to the release, 30 Rock is averaging a 2.7 rating in adults 18-49 and 5.8 million viewers overall. With its most recent regular-slot telecast on March 8, the show delivered a best-yet 89 percent retention of its 18-49 lead-in from Scrubs and with its six most recent regular-slot editions, has retained more than 80 percent of its lead-in from Scrubs. The show will be back with a new, super-sized episode Thursday, and takes over Scrubs' 9 p.m. time slot next week.

I'm in support of this (though, not the taking of Scrubs' time slot). The show has been getting exponentially better each week, as I've said before, because Tina Fey has earned the chance to write like Tina Fey (and not like Tina Fey looking to land a pilot on a fall schedule). And Alec Baldwin is probably one of the best comedy actors on a network right now.