Friday, January 12, 2007

More reality than MTV's had in a while...

Via AP:
LOS ANGELES -- Reality TV mogul Mark Burnett is a self-professed fan of the MTV Movie Awards but says they've gotten a bit staid -- something he plans to change as executive producer of this year's ceremony.
"They've become so well-produced that it doesn't feel as MTV as in the early days,'' Burnett said Thursday. "MTV invented brevity in television, quick-cutting and (the idea) that anything could happen.''
Burnett, whose series include "Survivor'' and "The Apprentice,'' also has the task of boosting the awards show's audience. It's eroded since hitting a high of 7.1 million viewers in 2002, with less than half that -- 3.2 million -- watching in 2006.
MTV announced Thursday that Burnett will take over from longtime producer Joel Gallen for the 16th annual ceremony, set for June 3. The show will be live for the first time, the channel said.
Burnett said he doesn't plan radical changes and will retain the movie spoofs and such offbeat award categories as "best kiss'' and "sexiest performance.'' But he wants to see more spontaneity, he said.

The real problem with the MTV awards is that none of us are the same kids who loved them so much anymore. We're grown up and we tend to find them as absurd as we find the rest of MTV.

The best news here is that it's a live show this year, enough reason to get me to watch. Not that Burnett isn't a bad choice for this job. Viewers love his productions -- at least early on (though I still watch
Survivor religiously, I'll freely admit it's almost more out of habit than interest).

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