Sunday, February 25, 2007

Live, from the Quahog, R.I., community center...

It's Stewie and Brian with the premiere of their new talk show Up Late!

Fox announced the 10-minute flash webisode will begin streaming at 8 p.m. tonight on myspace.com and include an appearance by celebrity guest Rob Corddry. The whole thing's a promo for not only Family Guy, but Seth MacFarlane's new production, The Winner, in which Corddry stars and which premieres March 4 at 8:30 and 9:30 p.m. (see earlier blog on the show here for more or keep an eye on the sidebar for premiere info).

Not a bad move putting some eggs in the Internet basket on Oscar night to see what kind of viewership can be achieved on a different platform (like movie ticket sales on Christmas Day).

"As a studio we need to capitalize on emerging platforms for the marketing of our series," Fox TV President Dana Walden said in the studio's release. "We created an environment ripe for parody where the stars of the two shows could comedically interact."

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